What I Do
(And Whether I Can Help You)

"My team spends hours on something that feels like it should be automatic."

Someone on your team is doing a task that is fundamentally repetitive, follows a pattern, requires some domain knowledge, and produces a structured output. It takes hours. It happens regularly. It's not why you hired them.

I've automated RFP responses that used to take half a day and now take twenty seconds. I've automated general ledger coding that used to require a dedicated person. The pattern is consistent: identify the task, encode the knowledge, build the system, hand back the time.

"I can't see what's happening in my business until something goes wrong."

You have data. It lives in your POS system, your accounting software, your email, your reviews, your sales reports. But getting a coherent picture of what it's all saying requires pulling reports, opening spreadsheets, asking someone, and by the time you've done all that the moment has usually passed.

I build systems that watch your data continuously and surface what matters — automatically, before you think to ask. The goal isn't more dashboards. It's the right information finding you, not the other way around.

"My business is invisible online and I don't have time to fix it."

You know you should be doing something about your website and your search presence. The problem isn't motivation — it's that doing it properly is a continuous job, and you have an actual business to run.

I've built an autonomous system that handles this without requiring anything from the business owner. It monitors your site and your competitors, identifies opportunities, generates relevant content, measures what's working, and adjusts — on its own, continuously. You get a weekly briefing. That's your only required interaction.

"I have data everywhere but I can't get a straight answer out of it."

Your business generates signals constantly. Customer feedback, sales data, operational metrics, supplier costs, employee patterns. Each system holds a piece of the picture. None of them talk to each other. I build intelligence layers that connect these sources, maintain context over time, and make your data queryable in plain language. Instead of pulling three reports and trying to reconcile them, you ask a question and get an answer.

"I need a system that works without making my team learn new software."

Most software fails because adoption fails. You buy the tool, you set it up, you train the team, and six months later half of them have gone back to the spreadsheet. I design systems around the opposite assumption: the best technology is invisible. It should fit into how your team already works — showing up in their inbox, responding to a message, running in the background — rather than demanding a behavior change.

"I've heard a lot about AI but I don't know where to start or who to trust."

This is a completely reasonable place to be. There is an enormous amount of noise right now — vendors overselling capabilities, consultants using jargon to justify fees. If you're not sure what AI could actually do for your specific situation, the most useful thing I can offer is a straight conversation. I'll ask about your business, tell you what I think is and isn't possible, and give you an honest assessment — including if the answer is "you don't need AI for this."